Most brands have Brand Guidelines. Most brands drift from them — slowly, campaign by campaign, without anyone noticing. Brand Integrity Score makes that gap visible and measurable.
Reach is up. Sentiment is green. And yet — the campaign misfires, the message shifts from quarter to quarter, different agencies pull in different directions. Traditional metrics tell you what happened. They never tell you why. BIS quantifies the gap between what your brand stands for and what your communication actually says — value by value, channel by channel.
The values your brand officially stands for — the promise.
The values present in what your brand actually publishes — the reality.
Your audience never reads the guidelines — they only hear the communication. When the two tell different stories, people believe neither. Credibility erodes quietly, and the score shows exactly how fast.
This is what one quarter of unmeasured communication does to a brand.
A score only matters against a benchmark. BIS reads on a 0–100 scale in four bands — each one maps to a different level of urgency for your brand.
We extract your declared brand values — what your brand officially stands for — and their relative importance in your identity. No manual tagging. The system proposes, your team confirms.
Website copy, social posts, press releases, email campaigns — any text your brand puts in front of people. We measure the value signal present across all channels.
A score from 0 to 100, broken down per value and per channel, with actionable insights on where the gaps are, what type of gap each one is, and where to focus first.
BIS translates the complex question "are we on-brand?" into a single number that can be tracked quarter over quarter, compared across business units, and presented in a board deck without explanation.
A full breakdown by each declared brand value. You see that Quality is aligned at 92%, Sustainability is 38 points below declaration, and Transparency is being over-communicated. Actionable from day one.
Narrative shifts happen slowly — campaign by campaign, manager to manager, agency to agency. BIS tracks the moral signature of your communication over time and flags when drift is becoming a liability, before audiences notice.
Does social content carry the same values as your press releases? Does customer support communicate the same brand promise as marketing? BIS scores every channel independently — so you know where inconsistency lives.
Three types of misalignment, three types of fix. Value drift — you communicate less of what you declared. Overreach — you lead with values you haven't committed to. Frame shift — same word, different moral signal to the audience.
Rebrand conversations, agency briefs, content strategy reviews — all benefit from objective evidence rather than gut feeling. BIS gives CMOs and brand directors the numbers to argue for or against strategic shifts.
Concrete, specific, actionable — not generic brand health advice. Every insight is grounded in the actual numbers from your communication.
Built on Moral Foundations Theory (Haidt, Graham et al.) and established value alignment research — not a proprietary black-box.
Every score is derived from embedding-based value measurement on actual text — not surveys, not manual tagging, not keyword matching.
Both languages measured in a shared vector space. Ideal for brands communicating across Central European markets without losing measurement precision.
A product by Moralytics — Moral Intelligence Infrastructure
We're onboarding the first brands now. Share your Brand Guidelines and communication samples — we run the measurement and walk you through the results in a 60-minute session.
Results in 5 business days · English & Polish · No long-term commitment